Last Updated: 19th June 2026
1. Introduction
Welcome to PaceIT (“we,” “our,” or “us”). We are a digital marketing agency providing services including Search Engine Optimization (SEO), Performance Marketing, Social Media Marketing, Website Development, Retention Marketing, Conversion Rate Optimization (CRO), Content Writing, and related digital marketing solutions.
We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website, submit forms, or interact with our services.
By using our website or submitting your information, you agree to the practices described in this Privacy Policy.
2. Information We Collect
When you submit a form on our website, we may collect the following personal information:
- Full Name
- Email Address
- Mobile or Phone Number
- Website URL or Business Website
- Company Name (if provided)
- Any additional information voluntarily submitted through contact forms
We may also automatically collect certain technical information, including:
- IP Address
- Browser Type and Version
- Device Information
- Operating System
- Website Usage Data
- Cookies and Similar Tracking Technologies
3. Purpose of Data Collection
We collect and process your information for the following purposes:
- Responding to inquiries and consultation requests
- Providing digital marketing services
- Communicating regarding our services
- Preparing proposals, quotations, and audits
- Improving website functionality and user experience
- Conducting analytics and performance measurement
- Complying with legal and regulatory obligations
- Preventing fraud, abuse, and security threats
We process personal information only when there is a lawful basis for doing so.
4. Legal Basis for Processing (GDPR)
For individuals located in the European Economic Area (EEA), United Kingdom, or jurisdictions with similar privacy laws, we rely on one or more of the following legal bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Protection of vital interests where applicable
You may withdraw consent at any time by contacting us.
5. Compliance with India’s Digital Personal Data Protection Act, 2023
Where applicable, PaceIT processes personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act).
As a Data Fiduciary, we:
- Process personal data only for lawful purposes.
- Collect only necessary information.
- Implement reasonable security safeguards.
- Honor requests to access, correct, update, or erase personal data where legally applicable.
- Retain personal data only as long as necessary for business or legal purposes.
If you are located in India, you may exercise your rights by contacting us using the details provided in this policy.
6. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Improve website performance
- Analyze visitor behavior
- Remember user preferences
- Support marketing and advertising efforts
You may manage cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.
7. How We Use Artificial Intelligence
As part of our service delivery model, PaceIT utilizes a combination of human expertise and artificial intelligence technologies to improve operational efficiency, monitoring, reporting, and marketing performance.
AI tools may assist in:
- Data analysis
- Marketing insights
- Content optimization
- Campaign monitoring
- Reporting automation
Human oversight remains an integral part of all service delivery processes.
8. Information Sharing and Disclosure
We do not sell personal information.
We may share information with:
- Trusted service providers and technology partners
- Cloud hosting providers
- Analytics platforms
- Marketing and communication tools
- Professional advisors and legal consultants
- Government authorities where legally required
All third-party service providers are expected to maintain appropriate security measures and confidentiality standards.
9. International Data Transfers
Because we serve clients globally, your information may be processed or stored in countries outside your country of residence.
Where required by law, we implement appropriate safeguards, including:
- Standard Contractual Clauses (SCCs)
- Contractual confidentiality obligations
- Secure data processing agreements
By submitting your information, you acknowledge that international transfers may occur where necessary for service delivery.
10. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Maintain business records
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
When information is no longer required, it will be securely deleted or anonymized.
11. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from:
- Unauthorized access
- Disclosure
- Alteration
- Misuse
- Loss or destruction
However, no internet transmission or storage system can be guaranteed to be completely secure.
12. Your Privacy Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Withdraw consent
- Restrict processing
- Object to processing
- Request data portability
- Lodge a complaint with a regulatory authority
To exercise your rights, please contact us using the details below.
13. Children’s Privacy
Our services are intended for business professionals and organizations. We do not knowingly collect personal information from individuals under the age of 18.
If we become aware that personal information has been collected from a minor without appropriate authorization, we will take reasonable steps to remove such information.
14. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of external websites.
We encourage users to review the privacy policies of any third-party websites they visit.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business developments.
Any updates will be posted on this page along with the revised “Last Updated” date.
Continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
PaceIT
Email: contact@paceit.in
Phone:
Website: https://paceit.in/
For privacy-related requests, please include sufficient information to allow us to verify your identity and process your request.
17. GDPR-Specific Rights for EEA Residents
If you are located in the European Economic Area (EEA), you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion (“Right to be Forgotten”)
- Restrict processing
- Object to processing
- Request portability of your data
- Withdraw consent at any time
You also have the right to lodge a complaint with your local Data Protection Authority.
18. California Privacy Rights (CCPA/CPRA)
For California residents, where applicable, you may have rights relating to:
- Access to personal information collected
- Deletion of personal information
- Correction of inaccurate information
- Limiting use of sensitive personal information
- Non-discrimination for exercising privacy rights
Requests may be submitted through the contact information provided above.