Terms and Conditions

Introduction

Last Updated: 23rd June 2026

Welcome to PaceIT. These Terms and Conditions govern your access to and use of the website and any services provided by Pace IT.

By accessing, browsing, or using our Website and services, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree with any part of these Terms, please discontinue use of the Website and our services immediately.

PaceIT is a digital marketing agency providing professional services including but not limited to Search Engine Optimization (SEO), Local SEO, Social Media Marketing, Performance Marketing, Pay-Per-Click Advertising (PPC), Website Design & Development, Content Marketing, Online Reputation Management, Branding, Analytics, and Digital Consulting.

Website Usage

You may access and use this Website solely for lawful purposes. By using the Website, you agree that you shall not:

  • Violate any applicable laws or regulations.
  • Attempt unauthorized access to our systems, servers, or databases.
  • Distribute malicious software, viruses, or harmful code.
  • Copy, reproduce, modify, or distribute Website content without prior written permission.
  • Use the Website in a manner that may damage, disable, or impair its functionality.

We reserve the right to restrict or terminate access to any user who violates these Terms.

Intellectual Property Rights

All content available on this Website, including but not limited to text, graphics, logos, service descriptions, images, designs, code, layouts, videos, and marketing materials, is the property of PaceIT unless otherwise stated.

No content from this Website may be copied, reproduced, republished, uploaded, transmitted, distributed, or modified without our prior written consent.

Any unauthorized use of our intellectual property may result in legal action under applicable copyright, trademark, and intellectual property laws.

Service Engagement

Any proposal, quotation, agreement, or invoice provided by PaceIT shall define the scope of services, pricing, timelines, deliverables, and responsibilities of both parties.

A project shall be considered active only after:

  • Formal acceptance of a proposal or agreement.
  • Completion of required documentation.
  • Receipt of the agreed advance payment, if applicable.

We reserve the right to refuse service requests at our discretion.

Client Responsibilities

To ensure successful project delivery, clients agree to:

  • Provide accurate and complete information.
  • Supply required content, images, branding assets, and access credentials in a timely manner.
  • Ensure that all materials provided to PaceIT do not infringe on third-party rights.
  • Review and approve deliverables within reasonable timeframes.
  • Comply with advertising platform policies and applicable laws.

Project timelines may be affected by delays in receiving required information, approvals, or assets from the client.

SEO and Digital Marketing Disclaimer

Digital marketing outcomes depend on numerous external factors beyond our control, including search engine algorithms, competition, market conditions, user behavior, and advertising platform policies.

Accordingly, PaceIT does not guarantee:

  • Specific search engine rankings.
  • First-page placement on Google or other search engines.
  • Fixed traffic volumes.
  • Lead generation targets.
  • Revenue increases.
  • Social media growth metrics.
  • Advertising campaign performance benchmarks.

While we employ industry best practices and proven strategies, all marketing services are provided on a best-effort basis.

Advertising Services

For services involving platforms such as Google Ads, Meta Ads, Instagram Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, or similar advertising networks:

  • Clients remain responsible for advertising budgets and media spend.
  • Advertising costs are separate from service fees unless expressly stated.
  • Final approval of campaigns, creatives, and content rests with the client.
  • PaceIT is not responsible for account suspensions, policy violations, or restrictions imposed by third-party platforms.

Website Design and Development

For website development projects:

Content and Assets

Clients are responsible for providing:

  • Website content.
  • Images and media files.
  • Branding materials.
  • Legal pages such as Privacy Policy, Terms & Conditions, Cookie Policy, and Disclaimers.

Revisions

The number of revisions included in a project shall be specified in the proposal or agreement. Additional revisions may incur additional charges.

Launch and Maintenance

Upon website approval and launch, any new requests or modifications outside the agreed scope may be billed separately unless covered under a maintenance contract.

Payments and Billing

Clients agree to pay all fees as outlined in the applicable proposal, invoice, or agreement.

Payment Terms

  • Invoices must be paid within the specified payment period.
  • Delayed payments may result in suspension of services.
  • Outstanding balances must be cleared before final project files, reports, or deliverables are released.

Taxes

All fees are exclusive of applicable taxes unless expressly stated otherwise. GST and other applicable taxes may be charged in accordance with Indian law.

Refund Policy

Due to the nature of digital marketing, consulting, and development services:

  • Payments for completed work are non-refundable.
  • Advance payments may become non-refundable once project work has commenced.
  • Refund requests will be reviewed on a case-by-case basis and granted solely at our discretion unless otherwise required by law.

Third-Party Services and Content

Our Website and services may contain references or links to third-party websites, software, tools, applications, hosting providers, advertising platforms, or service providers.

PaceIT does not control and is not responsible for:

  • Third-party content.
  • Website availability.
  • Platform outages.
  • Data losses.
  • Security vulnerabilities.
  • Pricing or policy changes.

Accessing third-party websites or services is done entirely at your own risk.

We encourage users to review the terms and privacy policies of any third-party platforms they use.

No Warranties

The Website and all services are provided on an “as-is” and “as-available” basis.

PaceIT makes no warranties, representations, or guarantees, express or implied, regarding:

  • Accuracy of Website content.
  • Availability of services.
  • Website security.
  • Error-free operation.
  • Compatibility with all devices or browsers.
  • Business outcomes resulting from our services.

We do not warrant that the Website will be uninterrupted, secure, or free from bugs, malware, or technical issues.

Limitation of Liability

To the fullest extent permitted by law, PaceIT, its employees, directors, partners, contractors, and affiliates shall not be liable for any:

  • Direct damages.
  • Indirect damages.
  • Incidental damages.
  • Consequential damages.
  • Loss of profits.
  • Loss of business opportunities.
  • Loss of data.
  • Loss of goodwill.

Our total liability arising from any claim related to our services shall not exceed the amount paid by the client for the specific service giving rise to the claim during the preceding three months.

Confidentiality

Both parties agree to maintain the confidentiality of any proprietary, business, technical, or strategic information shared during the course of a project.

Confidential information shall not be disclosed to any third party without prior written consent except where required by law.

Indemnification

You agree to indemnify, defend, and hold harmless PaceIT and its affiliates from any claims, liabilities, damages, losses, costs, or expenses arising from:

  • Your use of the Website.
  • Violation of these Terms.
  • Breach of any agreement.
  • Infringement of third-party rights.
  • Content or materials provided by you.

Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of India.

Any disputes arising from or related to these Terms, the Website, or services provided by PaceIT shall be subject to the exclusive jurisdiction of the courts located in Noida, Uttar Pradesh, India.

Changes to These Terms

PaceIT reserves the right to modify, update, or replace these Terms at any time without prior notice.

Any updates will become effective immediately upon publication on this page. Continued use of the Website or services after changes are posted constitutes acceptance of the revised Terms.

Contact Us

If you have any questions regarding these Terms and Conditions, please contact us at contact@paceit.in

By using this Website and engaging our services, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.

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